Basket Marketing System

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In the development of the global economy, currently a country must have a strong foundation to move towards a prosperous society. Food security is one of the strategic issues in the development of a country, especially developing countries, because it has a dual role as one of the main targets of development and one of the main instruments of economic development. In our research, a prototype system was created to help the community in the process of developing a people's economy, and this was done to increase awareness of the pillars of the environment for community welfare. The Neighborhood Association (RT) is part of the government structure in a Village, it is hoped that economic growth at the RT level can create rural or sub-district independence in the economy so as to strengthen the main instrument of national economic development. Building technology and infrastructure at the RT level is part of an effort to develop the rural economy. Further research is needed that leads to the development of IT infrastructure to complement sustainable activities in supporting the economic development process at the RT level, with the existence of the web-based "WarungRakyat" application that implements a basket marketing system to implement a guided people's economy, it is hoped that it will be able to onboard with the community so that it can create an economy at the village level. Understanding the Marketing Basket System The marketing basket system is an active sales technique that does not wait for consumers to come to make transactions but by creating a display case directly in the consumer's space with a relatively affordable radius without additional costs is an effective sales and marketing activity. (f. diky, 2021).